PPC Advertising is expensive,
with many of the popular keywords going for anywhere from $1.50 to $15.00 per click per keyword, and you must pay this amount if you want your ad to be placed in the top positions.
Most of the PPC advertisers require a minimum daily budget of at least $1.00 per day to use their services, and if you do the math, for that amount you will get only 1 or 2 clicks a day.
In order to get more than a few clicks per day you will then have to increase your daily budget, so your total monthly costs increase also.
As soon as you meet your daily/monthly budget totals, your site stops showing and you get no more visitors until the next cycle starts again.
SEO is a building process,
that over time leads to permanent improvements to your sites rankings, this will in turn will bring in more traffic, more traffic that comes in 24-7, that can't be shut off.
Here is a cost vs return from a recent client;
Below is a chart that shows the cost equivalent of www.casketsbydesign.com, this site owner spent a total of $720.00 in SEO costs, over a 12 month period.
(His total costs were based on the level of services performed & time frame for completion, each site is unique, so your total costs would be determined only after a complete analysis and consultation.)
It now receives over $2,500.00 worth of permanent free traffic each & every month, this is equivalent to what it would cost them if they had to pay PPC advertisers to receive an equal amount of traffic that they currently receive now.
Click on image for a close up.
Here is another way to sum up the ROI (Return on Investment),
This site now receives an average of 1,560 click from 117 targeted keywords a month or about 18,720 clicks a year.
(They actually receive over twice that amount if we include non-target keywords and referred traffic, but for the sake of argument, we'll stay with the 1,560 figure.)
They invested $720.00 and they are currently receiving 18,720 clicks - $720.00/18,720 clicks = a return of 3.8 cents per click on their investment, another way of looking at it is, the cost is 3.8 cents per click for a top position on Google.
3.8 cents per click for SEO vs $1.50 per click for PPC advertising.
In the above table the cost for "wood caskets" is $2.97 per click average, if you were to budget $720.00 for that term you would get only 242 clicks, or the equivalent of 4 1/2 days traffic at their current rate.
Here is a complete breakdown of their traffic stats.
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Search Engine Optimization - SEO vs PPC - Pay Per Click Advertising |
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